Did you know there are over 2 million active podcasts with over 48 million episodes between them? And that was as of April 2021.
Despite the huge volume of podcasts worldwide, the medium continues to grow in popularity. According to a 2021 study on global podcast consumption, there were 332 million people consuming podcasts. This is predicted to increase to around 500 million by 2024.
There’s no denying that whether you’re an individual looking to entertain or a business looking to build your brand, podcasting has huge potential. This is reflected by the advertising revenue of podcasts, with ad spend expected to exceed $2 billion by 2023 according to a report by IAB Pricewaterhouse Coopers.
Below are some tips for maximising your podcast potential and where you can find the best podcast studios in West London.
Top tips for recording a podcast
If you’re looking to start a successful podcast, or if you’re looking to improve the one you already have, below are some key things to do:
- Create content people are looking for
- Define your content creation goals
- Use the right podcast recording equipment
- Record in a quiet space or a podcast recording studio
- Warm your voice up
- Resolve sound issues early
- Publish regularly
- Welcome and ask for feedback and reviews
These are just some best practices. The hard part is at the start: planning the content and making sure it’s relevant, entertaining and interesting. The podcast recording is arguably the easier bit. So put in the hard graft before you hit the mic!
Define your goals
Before embarking on producing your podcast, ask yourself why you’re creating it to start with? What are your content creation goals? Defining them is the first step to achieving them.
Is it to raise awareness of your brand? To generate leads? To build a relationship with your listeners? To share your thoughts or expertise? To build a community?
- Who your ideal listener is
- What the perfect structure and format is
- If it should be scripted and to what extent
- When it’s best to schedule and release episodes
Depending on the format (story-telling, interview, solo discussion) there may be different requirements for production.
On top of actually recording the podcast – there are things to consider before and after in regards to production, namely pre and post-production:
- Deciding on your podcast’s subject and purpose
- Podcast title and cover art
- Choosing a structure and format
- Scripting and editing
- Organising guests (if required)
- Intros and outros
- Sound design
- Audio editing
- Video editing (if visual format is also required)
- Mix and mastering
If you’re not sure how to produce a podcast or are looking for extra support, many London podcast studios offer packages to help with production as well as provide a quiet space to record.
Do I need a studio for a podcast?
It is possible to record a podcast from home, however, there is a cost and investment in recording a podcast with good sound quality and a professional final product.
Podcast equipment needed
- Mic stand
- Sound treatment/soundproofing
- Audio interface/mixer
- Internet access
- Cameras (for video podcasts)
- A spare room (ideally carpeted, without external walls or large windows, and without appliances such as boilers)
The cost of this equipment can range from the hundreds to the thousands depending on your budget and the quality you’re looking for.
If you’re apprehensive about making this investment there are always more affordable options. If you don’t have an appropriate room or are looking for a dedicated and professional space specifically designed for podcasting then you may want to find yourself a podcast studio.
Luckily for you, there are plenty of podcast studios in London available to hire by the hour or by the day. Podcast studios offer everything from state of the art recording equipment to custom lighting for filming, temperature control for comfort and a flexible booking system for ease.
Where can I record a podcast in West London?
There are plenty of options if you’re looking for podcast studios in West London.
We have our very own podcast studio at White City offering everything you need for your podcast recording in a bustling area of West London, right by Westfields. Our studio is designed to make everything as easy for you as possible. Walk in, plug in, record and walk away with a high-quality recording.
Studios range from as low as £40 per hour for basic packages to £100+ per hour depending on your needs and what they offer. Some studios offer packages if you’re looking to buy a block of time or offer special rates for full or half days.
Some studios, including our own, also provide their own or partner production services if you’re looking for more than just a space to record.
Venture X Podcast studio
Our podcast studio in London is designed to make podcasting easy and enjoyable whilst ensuring high quality audio.
Our facilities include:
- Up to 6 contributors
- Plug in and play capabilities for a seamless recording process
- Professional quality audio and video recording
- Fast and reliable wifi
- A quiet and professional space providing privacy as you record
- End-to-end service including professional editing and post-production
Our studio is perfect for podcasts, vlogs, social media and digital projects to inject life into your brand and business. You can even bring your own branding to make the space your own!
Venture X Podcast Studio West London FAQ
Do you have to be a Venture X member to have access to the podcast studio?
No, we welcome anyone looking to record a podcast or who wants a secure, soundproof meeting space.
Do you get access to other facilities?
We can provide catering for your booking as required and you’re welcome to make use of our beautiful Member Lounge.
We understand that so much goes into producing a one hour episode of a podcast and our studio and workspace is designed to make the process a joy.
Can I eat/drink in the studio?
Cups of tea are welcome – but please drink responsibly!
Is it possible to hire the recording studio for the day to do back-to-back episodes?
Yes, booking is available by the hour, half-day or full-day. Prices start from £150 per hour, or £480 per half-day, or £900 per full day (+ VAT).
Contact our team to visit our recording studio and get your podcast off the ground.