My name is David Rushton, and I provide technology leadership to companies who lack in-house senior digital expertise. This includes working as an extension of the team as a ‘Chief Technology Officer’, as a consultant focused on specific projects and initiatives, or in a more general advisory capacity to ensure the right decisions are taken and they’re headed in the right direction.

It’s easy to assume that every company is backed by a strong technology team. But in reality, this isn’t the case. Many start-ups are built by non-technical founders, and many SMEs have never built in-house technology teams. In either case, technology is a key enabler of growth, and a lack of skills in this area can be a key blocker.

Startups and founders typically engage me to help them launch a digital product. This might be a web application, a mobile app, or an e-commerce offering. In addition, they’re also at a stage where they need to correctly choose and integrate several key back-office systems, for example CRM, ERP and marketing automation platforms.

SMEs approach me for similar things, but their situation is usually quite different. They are often ‘suffocated’ by legacy systems and ways of working that won’t scale and support them on their next stage of growth. They need help consolidating, refreshing, re-imagining, integrating and (finally) automating their ‘digital estate’. In some cases, they have identified a new revenue stream that could be realised with the right technology, which often leads to the creation of a digital product.

Regardless of their specific situation, my role is always to help provide technology that aligns with their business vision and ultimately enables them to grow. Whilst it’s often easy to think about building custom solutions (which can be expensive), I often find that there are existing offerings that can be neatly integrated to achieve a client’s desired outcome – without breaking the bank. But where custom solutions are required (or would add significant value), I work closely with teams to define requirements and engage with a partner who’s best placed to deliver them.

I’ve been at Venture X for 10 months now, and I must say, I love it! Yes, the workspace is extremely modern, well-furnished, spotless and brilliantly managed. But it’s the sense of community that really sets it apart for me. People are lovely, engaging and I’ve made some great contacts and friends along the way. Regular socials and events have been a fantastic way to expand my network with like-minded people who bring different ideas and perspectives. There’s definitely a ‘buzz’ around the place, but if you need some quiet time and to get your head down, then that’s absolutely possible too.

If you would like to know more about me or what I do, then please feel free to visit my website or my LinkedIn profile.

Welcome back – today we wish to give you an overview of what a private office space for rent in White City looks like! On the 6th level of our White City location, about which directions can be found here, we can offer you some of the best facilities and views around.

In this article we will explain why our offices in White City are in a fantastic location in general, as well as what specifically a private Level 6 office at Venture X can offer you.

Is White City a good location to rent office space?

Office space can be hard to come by sometimes in London. It is incredibly competitive, and especially in the centre, prices can soar due to high demand (you can read more within this report). Naturally, this means that many who wish to use office spaces have to do so a bit further out, like in the West. But is there anything you miss out on if your office space is in White City rather than in the centre centre?

The answer is a resounding no. In fact, West London hosts offices of some of the largest corporations in the world, many of which you would recognise – these range from Amazon to the BBC, Unilever, Google, L’Oreal or even Pokémon. It’s a fantastic place for startups too, with a high availability of capital and customers alike. The area also hosts a knowledgeable workforce, excellent transport links both to the centre and to Heathrow Airport, and many industry clusters. We even did a whole article on it!

So in short, White City in West London is a fantastic place to work from!

The benefits of private office space at Venture X

Now all that’s out of the way, let’s get into why a private Level 6 office space at Venture X could be perfect for businesses of multiple employees looking to set up in London: 

• Floor-to-ceiling windows: let the light flood in and enjoy an open, airy atmosphere. A sunny day pouring into the office is sure to boost any mood!
• Private AV connected meeting rooms: equipped with the latest technology to support seamless virtual and in-person meetings, or even hybrid meetings.
• Amazing views: soak in the stunning views of White City from every corner of your office! Overlooking the BBC television building, skyscrapers, and the Westfield ‘plaza’ downstairs.
• Private panoramic roof terrace: perfect for meetings, breaks, or simply to unwind and take in the views, perfect for a sunny day in London (and yes, we have those!).
• Varied office sizes: these range from 20 to 150 desks (700sq ft to 4,000 sq ft), which are ideal for teams of various sizes, with plenty of room to grow. Our offices are priced per desk.
• Bespoke layouts: customise your office space to perfectly suit the specific needs of your business! This could include different layouts, decorations, and branding, so it really feels like the true home of the business.

If you’re looking for something smaller, you may wish to consider some of Venture X’s other packages, such as hotdesking or a dedicated desk. You may even wish to consider making Venture X a simple virtual office. To see the benefits included for all of hotdesking, dedicated desking and a private office, as well as an overview of the differences between each, check out our article here.

If all this sounds interesting, as always, our advice is to book a consultation to determine what’s best for you!

Worried about office space prices in London? We don’t blame you – London is one of the world’s most important business hubs, and just to try and get a slice of the pie can cost a small fortune. London is a global city, and alongside New York, it makes up one of the only two cities worldwide to have a coveted Alpha++ rating, indicating the highest importance financially, commercially and culturally.

It really shouldn’t be a surprise that Britain’s richest city by a long way is also the most pricey. Anyone who has lived or worked in London can testify to how unreasonably expensive it can get. This can include anything from incredibly pricey property to high costs of commuting. Hell, it’s even a fiver for “artisan” coffee or a smoothie, which we think is a rip-off (even more baffling is that people actually pay it!). 

Costs of traditional office spaces in London

Nowhere else is this trend of costliness more clear than for anyone looking for office space. In a financial hub such as London, with limited space, it’s only natural that the prices of commercial real estate go through the roof. Let’s have a look at what traditional office space prices in London are like in a few areas:

The City of London: Known as the financial district, this very pricey area commands prices ranging from £70 to £90 per square foot in rent, possibly higher. The City of London is historic and home to many large banks (including the Bank of England) and other financial powerhouses – its appeal is not only due to this, but to historical significance, excellent transport links, and prestige. Limited space drives up prices.

City Fringe: This area, including neighbourhoods like Shoreditch and Clerkenwell, offers office spaces priced between £65 and £80 per square foot in rent. It attracts startups, tech companies, and creative industries due to its vibrant atmosphere and regeneration. While still fairly expensive, due to their less central location, offices here are less expensive than in central London.

West End: The West End, with very high prices averaging £85 to £95 per square foot in rent, is famous for culture, entertainment, and tourism. It is home to London’s theatres and other places of culture such as Royal Albert Hall. Due to prestige and heavy foot traffic, retailers often pay top dollar for floor space here, though office space also remains expensive.

Mayfair: It’s the most expensive property in Monopoly for a reason. The luxury office spaces here are priced astronomically, from a staggering £100 to £150 per square foot in rent. It’s no wonder, considering the area is filled with luxury hotels, mansions and supercars, with a reputation for being at the very high end.

For more information, consider reading this report.

Prices of coworking spaces in London

So, if we’re talking more affordable office space prices in London, what about coworking spaces? (You could probably tell where this was leading).

They have many benefits which we will list below, but one of the largest is the comparative cost effectiveness instead of renting traditional office spaces, especially for small businesses. Coworking spaces can be found everywhere in London – in fact, with around 1,400, it’s the city with the most in the world. From the centre to every part of London, they can be found so there’s even more reason to start using one!

Our two Venture X UK locations are in the ever-thriving West London at Chiswick Park and White City. Here are some additional benefits you can expect at a coworking space such as ours:

Office space benefits at Venture X, West London

• • Ergonomic furniture: Venture X in West London makes sure to provide super comfy ergonomic chairs and desks. The workspace is designed with you in mind, making sure you can work for long hours without feeling tired.
  • Lightning-fast internet: In today’s digital age, having fast and reliable internet is a must. Venture X understands this and gives you two lightning-fast internet connections so you can always do everything online without any trouble – whether it’s uploading big files or joining a video call.
  • Ready to go: No need to worry about setting up your office – we provide fully furnished spaces so you can start working right away, whether that’s in a private office space or in a shared hot-desking area.
  • Private Meeting Rooms: Make use of our bookable private meeting rooms on site, providing a professional and quiet space for meetings.
  • Private Phone Booths: For important calls or video meetings that require privacy and more peace than the office can provide, you can make use of our private phone booths in both our Chiswick Park and White City locations. In our Chiswick Park location, there are small private pods outside for meetings and phone calls too, set by the lawns and lakes.

• Access to Members’ Events: Venture X is not just a place to work. At both our West London locations, we organise regular networking events where you can meet other professionals. These events not only make your work life more rewarding but allows you to meet like-minded people you may be able to collaborate with.

• Community Management Team: Always on hand for assistance, our team will gladly help should you encounter any issues during your time with us.
• Tea and coffee. We won’t rip you off and charge a fiver, it’s on us! Honest.

Coworking / Office Space in London Packages and Costs

Now, for the packages we can offer you, depending on your desired benefits. Most importantly, note the different prices for comparison to the traditional office spaces of London.

Community Membership:

Our most basic package is that of community membership. This is fantastic for those who generally only need to work from the office a handful of times each month. Starting at £160 per month (plus VAT), included are all the benefits listed above, plus a total of five day passes per month, allowing for hot desking on whichever days you choose to come in.

Includes:

• • Ergonomic furniture
  • Private phone booths
  • Global lounge access
  • Secure IT
  • Meeting rooms on-demand
  • Members discounts
  • Events programme
  • Community Management team

• Day passes x5

Hot Desk:

If you work from the office more regularly – seeking somewhere more comfortable, or a more professional environment perhaps – then perhaps a hot desking package is right for you? 

You will have the same benefits as above, only instead of limited day passes, you can enjoy 24/7 access to the office so you can start working as early, late or as frequently as you choose. 

Your membership will give you access to the hot desking area, so it’s a case of turning up and using whichever desk you want that someone else isn’t already sitting at! Hot desk at Venture X for a price starting from just £280 per month (plus VAT).

Includes:

• • Ergonomic furniture
  • Private phone booths
  • Global lounge access
  • Secure IT
  • Meeting rooms on-demand
  • Members discounts
  • Events programme
  • Community Management team

• 24/7 access

Dedicated desk:

Feeling at home in the office? Prefer to have a permanent desk you can always sit at every time you come in? Well, the dedicated desk is for you. 

Alongside a permanent place to work inside Venture X, you can also benefit from having on-site lockable storage for your things, alongside making Venture X your virtual office, the benefits of which are discussed further here. Gain your very own dedicated desk starting from just £480 per month, plus VAT.

Includes:

• • Ergonomic furniture
  • Private phone booths
  • Global lounge access
  • Secure IT
  • Meeting rooms on-demand
  • Members discounts
  • Events programme
  • Community Management team

• 24/7 access

• Dedicated desk

• Lockable storage

• Virtual office

Private office:

Need more space for your employees? Venture X is here for you. Starting from £500 per month, per desk (plus VAT) you can enjoy a private office space within our building, plus with the benefits experienced in the other packages. 

Our private offices are fully furnished, meaning you can move in right away, and feature smart access to help you control who can come in and out. For privacy and quiet, our private offices also feature extensive soundproofing.

Includes:

• • Ergonomic furniture
  • Private phone booths
  • Global lounge access
  • Secure IT
  • Meeting rooms on-demand
  • Members discounts
  • Events programme
  • Community Management team

• 24/7 access

• Secure private office

So that’s what we can offer – and that’s not all! We can even offer our services without office space as a pure virtual office if you’d still prefer to work from home, more about which can be read here. Most importantly, we hope we have been able to provide a good idea of the different price points available for office space in London, from traditional office spaces to coworking spaces.

If office space prices in London don’t scare you, at least for coworking, then feel free to book a consultation!

“West London, a business hub? Actually, you’ll find that’s Central London! You’re an idiot.” – you, probably.

Well guess what? West London actually has emerged as one of the UK’s key business hubs, and noticeably so – home to many of the UK’s largest headquarters and boldest startups, it is clear that it’s one of the places to be if you want to set up yourself. But what exactly makes it so great?

Why West London is a business hub

The West has long been the wealthier side of London, especially since the docks started to decline in the East. While not all parts are great (we have to be honest), some areas such as Chiswick and White City are home to a fantastic concentration of talent and resources. West London is a place where you can see the headquarters of many reputable firms, the birth of new and exciting startups, and considerable investment. However, one thing you won’t find in some parts is a coffee for under £5, luckily we have our own delicious (and cheap) coffee at Venture X.

Let’s get into what makes a West London business location so great:

Strategic West London Location and Connectivity

West London is strategically situated between the bustling financial centre in Central London, and some key transportation hubs in the west, notably Heathrow Airport, the Great Western Mainline, the South Western Mainline, and multiple motorway routes. This is particularly advantageous because it combines access to expertise and clients in Central London with far easier access to markets across the rest of the country and abroad.

West London has a Diverse and Skilled Workforce

The business hub of West London boasts a highly skilled and diverse workforce, with a significant concentration of professionals in finance, technology, and creative industries. This means that quality talent is rarely in short supply and ensures that firms have access to the necessary people. London in general is home to a number of top universities such as Imperial College London and UCL, with Oxford and Cambridge relatively accessible too, which ensures that the talent pool is always topped up with fresh faces.

Thriving Business Ecosystem

In terms of infrastructure, West London offers a range of modern office spaces, business parks, and coworking facilities (wink wink) to cater to the needs of businesses of all sizes. The area also features a number of business support services, networking events, and industry clusters, which is fantastic for the growth of businesses. We all know Deliveroo, right? If not, that might be a bit worrying. ;) Deliveroo is a fine example of a startup from West London – it started small and had the perfect environment to grow.

West London has excellent transport infrastructure

As described in detail further below, TfL is excellent at providing quality public transport across London – West London can be accessed well from all directions, usually by bus, mainline train, Overground or Tube.

Some Major Companies with a Presence in West London

Around the area there are many major companies with headquarters or key offices, making West London a business hub, and impressively so.

Amazon: the e-commerce giant has its UK headquarters in Paddington, West London.

Google: has a major office in White City, supporting its operations in the region.

BBC: the BBC’s famous headquarters, where they produce their declining content, is situated in White City.

Unilever: the consumer goods giant has its UK headquarters in Chiswick, West London.

Two notable locations within West London that are home to many of these big businesses and fantastic infrastructure are Chiswick Park and White City. 

Chiswick Park is one of the UK’s most notable business parks. It’s designed as a series of 12 buildings surrounding an ‘inner garden’ with a lake, waterfall, and landscaped pathways, creating a serene atmosphere for the workforce. The park is home to a variety of high profile names, including Pokemon, CBS, Paramount Pictures, Foxtons, Starbucks, Swarovski, Danone and Discovery.

White City, on the other hand, has emerged as a hub for media and creative industries, partly due to the influence of the BBC. It’s also home to the UK headquarters of other companies such as L’Oreal and Expedia.

Wait – hang on a minute! Did we just mention Chiswick Park and White City? Well, I wonder who could possibly have offices in both of these business hubs…

Enough joking around, no prizes for guessing! The answer is obviously Venture X. Those fantastic coworking spaces we mentioned earlier with delicious coffee? Well, that’s our thing. If you’d like to know more about what that entails, have a look here.

Now, how exactly do you get to our locations?

Venture X Chiswick Park

By rail

Venture X Chiswick Park is conveniently located in West London, easily accessible from Central London and Heathrow Airport. With excellent rail and bus connections, reaching us from various London suburbs is a breeze (assuming TfL does as it’s supposed to).

Venture X Chiswick Park is well-served by three main train stations:

• Gunnersbury: The nearest Tube station, Gunnersbury, is located just across the road from the Chiswick Park main entrance. Exit towards Chiswick High Road, turn right, and you’ll see the main entrance to Chiswick Park on the left. Venture X is located in Building 7, at the park’s end, right of the lakes. Gunnersbury is on the District Line’s Richmond branch and the London Overground, connecting to Kew, Richmond, Hammersmith, Acton, Willesden, West Hampstead and Central London.
• Chiswick Park: On the District Line’s Ealing Broadway branch, Chiswick Park Tube station is also a short stroll from our location. Exit onto Bollo Lane, take the footpath left just before the bridge, and use it to cross over into Chiswick Park. Venture X is immediately on the right in Building 7. Chiswick Park is the most convenient station from Heathrow Airport, with a simple change at Acton Town from the Piccadilly Line to the District Line.
• Kew Bridge: A 20-minute walk away, Kew Bridge is on the local mainline train route between London Waterloo and Hounslow, passing through Clapham Junction, Wandsworth, Putney, and Barnes. It’s also ideal for those coming from Berkshire or Surrey. From Kew Bridge, head left on Chiswick High Road, navigate the roundabout, continue past Gunnersbury station, and enter Chiswick Park. Venture X is straight ahead, to the right of the lakes, in Building 7.

By bus

Numerous bus routes service Chiswick Park:

• Main Entrance: Buses 110, 237, 267, 440, and H91 stop by the main entrance. From here, walk straight past the lakes to find Venture X in Building 7.
• Eastern Side: Buses 70 and 440 stop on the eastern side. Walk up the steps, and you’ll find Venture X beside you in Building 7.

Venture X White City

By rail

• Shepherd’s Bush: A fairly short walk from our office on Ariel Way, Shepherd’s Bush is served by both the London Overground and the Central Line (however, on the latter, White City station is closer to our offices so we recommend using that instead). This allows for easy access from Clapham Junction (and therefore South and South West London), plus access from North London via Willesden Junction on the Overground. Our office is on the other side of Westfield from the station, but luckily you can avoid having to go through the centre itself!
• White City: The closest Central Line station to our office, this is a fantastic link to Central London as well as the suburbs of Acton, Ealing, Greenford and Ruislip. After exiting, head left down Wood Lane, past Wood Lane station, to get to our offices.

• Wood Lane: Adjacent to our offices and very close to White City station, Wood Lane is served by the Hammersmith & City and Circle Lines. These lines provide great access from Paddington station, as well as other areas such as Hammersmith and Baker Street.

• Heathrow Travel: For international client meetings, our White City location is under an hour from Heathrow. Either take the Piccadilly Line from your airport terminal and change to  one of the Hammersmith and City/Circle Lines at Hammersmith. Exit at Wood Lane station, and you’re a two-minute walk from our doors. Alternatively, take the Heathrow Express to Paddington, and change to the Hammersmith and City/Circle Lines, also getting off at Wood Lane.

By Bus:

• Local Access: The White City bus station is a stone’s throw away, providing numerous bus routes to more local areas to our office.

So if you’re still unsure about coworking in one of the UK’s liveliest business hotspots, have a look at what coworking can offer you!